Real estate marketing is one of the most challenging industries today. Now that it’s become more common for buyers to search for properties online, it can be tough to stand out or make a good first impression with more traditional professional real estate photography. But thanks to advancements in imaging technology, real estate photographers can now capture homes from a unique perspective.
Before the birth of consumer camera drones, aerial images were captured using costly methods. You’d have to hire a helicopter to fly you around and use expensive photography equipment to get good shots. As a result, only high-end properties were frequently marketed using aerial real estate images.
But now that drones have become portable, affordable, and customizable, it’s become a trendy tool in real estate marketing. It’s finally possible for anybody to achieve fantastic bird’s-eye view shots of their property — that is after the drone has been registered and the drone operator has acquired the permit for professional use of small unmanned aircraft systems (UASs).
Today, drones and the internet are considered to be two of the most important technologically advanced innovations to enter real estate marketing. Drone photography has not only made listings stand out among the rest, but also helps secure sales.
Here at Century 21 Realty North we are excited to be able to provide the most innovative marketing tools available to our clients, with the new drone photography/videos being just one of MANY services we offer our clients!
Let us take a look at how drone video/photography can benefit your listing.
Produces Compelling Images
Perhaps the best reason why anybody would want to see aerial photos is that it generates interest from its viewers. Drones make it very easy to create dramatic shots using integrated features like automatic point-of-interest camera targeting, making for professional real estate photos that will be more attractive to buyers.
Highlights More Property Features
With drones, you can easily take photos of backyards, walking paths, pools, the landscaping, and other property features that are important to many buyers and would normally require multiple photos to cover.
Helps You Stand Out
Although real estate drone photography is becoming more popular, there are still a lot of listings that settle with ground-based images. Adding great-looking drone shots to your set will make yours more informative, thus helping your listing stand out among competitors.
Attracts Clients
When you show the real estate market that you can produce fantastic aerial images and effectively represent a property, there’s a big chance that you’ll end up impressing more real estate agents and homeowners who might end up contacting you for more business opportunities.
Saves Money
Gone are the days when real estate agents had to bag high standing properties in order to get the chance to take aerial shots with helicopters and incredibly long zoom lenses. Now even regular homeowners can afford drone shots to help sell their properties—and for an affordable price.
My mom has been thinking about buying a new home because she wants to buy one that is smaller now that the kids have moved out. She would really like to know what kind of home she is getting by getting some really nice pictures without going outside. I liked what you said about how she can see the landscaping, walking paths, and the backyard in one shot instead of dozens.
It was really informative when you talked about how drone photography can be used to create dramatic shots that generate interest in viewers. I would think that people would be more interested in purchasing a property if they are able to see it from all angles. If something looks more attractive, they are definitely going to be more interested in purchasing it.
It’s great that you talked about real estate and how drones are improving their marketing. Recently, my parents mentioned they want to sell their house, and they want to do it fast. I believe my parents could benefit from working with professional drone photography, so I’ll suggest it. Thanks for the information on real estate and its technological innovations.
Thank you for explaining that one picture with a drone will cover what regular photos might take multiple to portray. I’ve been wondering how we can showcase our whole property for our house’s listing. I’ll have to seek someone out for this because it seems like it could be an ideal way to show everyone our house.
I want to get my home sold, but I’m not sure how to get good pictures taken. It makes sense that using drones for photography would be beneficial. That seems like a good way to ensure that I get some good angles.